Expert Profiling Promotion
Dmitry Bondarenko
Dmitry Bondarenko is a profiling expert who conducts trainings and consultations.
Client website: Dmitry Bondarenko
GOAL
To organize and streamline all processes.
OBJECTIVES
- Personal brand development and positioning
- Expert training
- Expanding the product line
- Finding an assistant
- Creating a content plan
- Building media presence
STARTING POINT
Dmitry had independently launched his own product and received some feedback, but he didn’t have a clear understanding of how to turn his expertise into a sustainable business.
Solution & Areas of work
Expert unpacking
- Conducted around 20 problem interviews
- Formed a clear product vision
- Identified the target audience, their pain points and needs
- Developed and tested marketing hypotheses
Brand identity design
Website development for the online course
Press profile creation
Expert education
- Provided an overview of the infobusiness and marketing
- Held a strategic session, resulting in a roadmap for the upcoming year
Product line expansion
Initially, Dmitry only offered profiling training. We expanded the product line with:
- A profiling training for sales teams
- An online version of the core profiling course, in addition to the offline format
| 1 | 2 |
| 1: Profiling Training for Sales Teams | Profiling Training (offline/online) |
| ✔ What is profiling | ✔ Learn to read a person in 5 seconds: appearance, gestures, facial expressions, posture |
| ✔ How body type influences behavior and motivation | ✔ Understand and adapt to individual values and motivations |
| ✔ How to quickly identify personality types by appearance | ✔ Predict behavior in context |
| ✔ Adapting communication styles for each type | ✔ Identify core values and build effective communication |
| ✔ What will hook a specific person in a product or service | ✔ Successfully negotiate with anyone |
Hiring an assistant
- Identified Dmitry’s need for support
- Found and trained the assistant to work with the expert and manage social media, including content writing
Content plan with a content rubric structure
Media presence
- Started using Pressfeed
- Published articles in over 10 media outlets
- Packaged and distributed Dmitry’s resume to training centers across Siberia
- Added him to the regional expert database
RESULT
- MVP structured and systematized
- We helped Dmitry systematize his personal brand, marketing, and sales, and prepared him for scaling.
- 0 advertising budget spent, yet over 500,000 rubles in training sales generated
- A clear one-year strategy was created and implemented.
