InCar Tuning: 2.5x Revenue Growth and a New Installation Centre
InCar Tuning
InCar Tuning is a car accessories store in Novosibirsk and Barnaul. The company has its own retail chain, an installation center, its own cover manufacturing and a large online store with more than 25,000 products. The company offers certified installation, a wide product range and direct supplies from manufacturers.
Client website: InCar Tuning
PROJECT GOALS
- Revenue growth
- Brand awareness growth
- Improved performance of digital tools
- Launch of new sales channels
- Stronger offline presence
SOLUTION AND AREAS OF WORK
The project started with a deep dive into the client’s business: we ran an audit, studied the sales funnels, analyzed the digital channels and built a development strategy. Then came active implementation:
SMM
We launched regular photo and video production and trained the employees to work with content.
PROMOTIONS AND GIVEAWAYS
We designed and ran a series of giveaways on social media — we developed the mechanics, the visuals and the prizes to engage the audience and boost interest in the brand.
ADVERTISING IN A BUSINESS CENTER
We placed branded advertising in the “Eurasia” business center to attract the attention of a high-potential audience to installation services and accessories.
WEBSITE UPDATES
We updated the data and the texts on the website — we tidied up the content of the pages, refreshed outdated information and put the emphasis on current products and services.
GIFT CERTIFICATE DEVELOPMENT
We developed a gift certificate — as an additional sales tool and a way to attract new customers.
MANAGING THE AVITO ACCOUNT
We took over the management of Avito — we worked systematically with the listings to improve the performance of the channel.
PARTNER PROGRAM DEVELOPMENT
We developed and launched a partner program — to attract new customers through loyal representatives and to strengthen the B2B direction.
The scope of work also included:
- Targeted advertising on Telegram and VKontakte
- Seeding on Telegram and VKontakte
- Radio advertising
- Curating the entire ecosystem of contractors: from SEO specialists to targeting specialists
- Design of checkout areas — from promo materials to branded prize pillows
- Poster design
RESULTS
- From January to June, revenue grew by 166,3%
- Avito: Costs reduced by more than 60%, and the cost per lead dropped almost fourfold — from ~70 ₽ to 18 ₽.
- An increase in ER on Telegram by 10%
- Opened a new installation center in the city of Novosibirsk
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