Marketing Strategy Audit: How to Verify Alignment with Business Goals
A marketing strategy audit is an independent assessment of how well a company's current marketing system aligns with its business objectives, market position, product…
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Full-cycle digital agency
Accredited IT company
A growth system for your business
Strategy, advertising, SEO, content, websites and AI implementation. One team owns the customer journey from the first touchpoint to the sale.
- 16 years
- in marketing, sales and digital
- 500+
- projects in the team’s track record
- 6 practices
- from strategy to AI and development
- IT accreditation
- Ministry of Digital Development of Russia
Our clients
- KelVPN
- Cellframe Network
- Prosveshcheniye Group
- Promsvyazbank
- Vostochny Port
- Karachinsky Istochnik
- InCar Tuning
- NGUADI
- BonApart
- Novye Snegiri
- Terrikonovaya Dolina
- Solvery
01Services
What we do
Choose a single service or hand over marketing as a whole. Our specialists work in one system, so strategy, advertising, content and development pull in the same direction.
02Cases
Results in numbers
Projects for federal companies, technology products and regional businesses. Full case studies are in Russian.
Flagship
For tech and AI products — a GTM sprint
We turn a technology build into a testable, sellable business: diagnostics, 90 days of market experiments and an evidence-based decision — scale, change or stop.
Discuss your product- 01 Diagnostics — 1–2 weeks
- 02 GTM sprint — 90 days
- 03 Growth office — ongoing partnership
03How we work
Transparent — from brief to report
Choose a format that fits your task and budget. At the start we agree on metrics, rhythm and areas of responsibility.
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01
One-off project
An audit, strategy, landing page or ad setup — fixed scope and timeline.
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02
Retainer
We run your channels every month: plan, KPIs, report and optimisation.
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03
Turnkey team
A marketing director and Nova specialists instead of an in-house department.
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Stage 01
Brief and call
We discuss the task, goals and constraints — free of charge.
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Stage 02
Audit and plan
We study the situation and propose a plan with metrics and a budget.
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Stage 03
Launch
We work in agreed stages and show progress regularly.
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Stage 04
Report and growth
Results in numbers and the next steps for growth.
04Agency
We are accountable not for a report, but for marketing that makes money: we connect strategy, channels, product and sales into one system.
Anton Novgorodtsev — Founder of Nova Media
Nova Media is an agency from Siberia that works with businesses across Russia. Our team includes strategists, performance marketers, SEO specialists, designers, developers and AI engineers — plus a network of trusted partners for complex projects.
- 16 years
- in marketing and digital
- 500+
- projects in practice
- 200+
- entrepreneurs received expert support
- 2 books
- on marketing from Nova Publishing
05Journal
We write about what works
Breakdowns, methodology and honest numbers — on our blog and in Telegram.
Marketing Strategy Audit: How to Verify Alignment with Business Goals
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06FAQ
Frequently asked questions
Didn’t find an answer? Ask on Telegram
Which companies do you work with?
Small, medium and large businesses, technology products and public organisations — in Russia and the Russian-speaking CIS.
Can I order a single service?
Yes. We take on individual tasks — advertising, SEO, a website — as well as marketing as a whole.
How much do your services cost?
It depends on the scope and format. We prepare an exact estimate after the brief.
How do you report?
We agree on metrics at the start, hold regular calls and send a monthly report on results.
Is the advertising budget included?
No. The advertising budget is paid separately and stays under your control.
Do you work under a contract?
Yes, with every client. Nova Media is an accredited IT company.
07Start
Let’s discuss your project
Tell us about your task — we will reply within one business day and suggest the next step.