Expert Profiling Promotion

Dmitry Bondarenko

Dmitry Bondarenko is a profiling expert who conducts trainings and consultations.

GOAL

To organize and streamline all processes.

OBJECTIVES

  • Personal brand development and positioning
  • Expert training
  • Expanding the product line
  • Finding an assistant
  • Creating a content plan
  • Building media presence

STARTING POINT

Dmitry had independently launched his own product and received some feedback, but he didn’t have a clear understanding of how to turn his expertise into a sustainable business.

Solution & Areas of work

Expert unpacking

  • Conducted around 20 problem interviews
  • Formed a clear product vision
  • Identified the target audience, their pain points and needs
  • Developed and tested marketing hypotheses

Brand identity design

Website development for the online course

Press profile creation

Expert education

  • Provided an overview of the infobusiness and marketing
  • Held a strategic session, resulting in a roadmap for the upcoming year

Product line expansion

Initially, Dmitry only offered profiling training. We expanded the product line with:

  • A profiling training for sales teams
  • An online version of the core profiling course, in addition to the offline format
12
1: Profiling Training for Sales TeamsProfiling Training (offline/online)
✔ What is profiling✔ Learn to read a person in 5 seconds: appearance, gestures, facial expressions, posture
✔ How body type influences behavior and motivation✔ Understand and adapt to individual values and motivations
✔ How to quickly identify personality types by appearance✔ Predict behavior in context
✔ Adapting communication styles for each type✔ Identify core values and build effective communication
✔ What will hook a specific person in a product or service✔ Successfully negotiate with anyone

Hiring an assistant

  • Identified Dmitry’s need for support
  • Found and trained the assistant to work with the expert and manage social media, including content writing

Content plan with a content rubric structure

Media presence

  • Started using Pressfeed
  • Published articles in over 10 media outlets
  • Packaged and distributed Dmitry’s resume to training centers across Siberia
  • Added him to the regional expert database

RESULT

  • MVP structured and systematized
  • We helped Dmitry systematize his personal brand, marketing, and sales, and prepared him for scaling.
  • 0 advertising budget spent, yet over 500,000 rubles in training sales generated
  • A clear one-year strategy was created and implemented.