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Feedback and Results from Students

Evgenia

Request: “How to transform from a freelancer into a serious entrepreneur?”

Five full consultations were conducted with Evgenia, after which the client was much closer to her goal.

If we look at the spiral dynamics for business: Evgenia moved from the purple spiral, where there is only the owner, to the red spiral, where there is a clear leader understood by everyone and a team that follows them.

This result was achieved through in-depth discussions.
First, we built a client development chain and discussed how to work with clients effectively long-term.
Second, we talked about why it’s impossible to build a business solely on freelance platform orders — spoiler: it’s an unscalable story with low average check and high burnout risk.

Third, delegation — we studied how to work with and manage a team, how to properly set tasks (technical specifications).

Student testimonial

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Veneamin

Request: “I want to create a production center. Where to start?”

The client wanted to know where to begin and get an outside perspective.

Based on the request, a program of five one-hour sessions was created.

Session 1: Start / Format / Foundation / Basics

• How to define the agency’s target audience (TA)? How to reach that TA?
• What is needed to launch? Sole proprietor, LLC, self-employed, office?
• Document flow
• What obstacles may arise at the initial stages? Inspections, taxes, etc.
• How to manage finances inside the agency?
• Financial mistakes to avoid at the start? How to avoid cash gaps?
• What trends are the most promising?

Session 2: HR and Team

• Who is needed to launch an agency? What specialists?
• How to select new technical employees?
• How to conduct better recruitment?
• How to build and maintain an effective team?
• How to find and hire talented specialists? Are “rock stars” needed or average performers?
• What criteria do you use to assess employee performance?
• How much to pay employees? How is their salary structured? Fixed + flexible + KPI

Session 3: Business Processes

• Production workflow
• How to organize workflows inside the agency? Task trackers, Bitrix24
• Automation
• What other technologies can be used?

Session 4: Clients and Sales

• How to expand the client base and service range?
• Scaling strategies
• How to build relationships with clients?
• How to handle difficult clients and projects?
• How to measure client satisfaction? Strategies and methods to improve client experience

Session 5: Management / Self-development

• Which skills and knowledge were most valuable in your growth as a leader?
• How to maintain personal and professional development?
• What mistakes to avoid?
• How to avoid burnout? Work-life balance
• How do you define and implement new services or directions in your agency?
• How to overcome difficult times or business crises?

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Anna

Request: “I don’t know what I want to do next”

The goal of career consultation was not only to help define a professional direction but also to understand that she is in the right place.

Anna worked at an agency overwhelmed with diverse tasks.

During the consultation, we discovered that Anna wanted to move and develop toward becoming a UX designer.
We also realized that the product Anna is creating is worthy and deserves development.
As a result, the client understood where to move next and built further plans.

Student testimonial

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Vitaliy

Request: “How to make money from info business”

Previously, Vitaliy had a website indexing online courses, but big players entered the market and took all the traffic, leaving others without it. So, it became necessary to change the business model.

We analyzed the marketing funnels in the info business, which experts to attract, what sells well or poorly, and current trends in the info business.

Student testimonial