Comprehensive Branding for Karachinskaya Water
Karachinskaya
Karachinskaya is one of the largest mineral water producers in Russia, also known for its line of sweet carbonated drinks based on mineral water and its Assol drinking water.
PROJECT GOALS
The goal was to strengthen brand identity and recognition in order to enter the national Russian market.
SOLUTION & WORKSTREAMS
Production Report Video
Promo Website Development
We built a promotional website highlighting:
- The benefits of Karachinskaya water
- Brand positioning statements
- Company background
Content Creation
We conducted a large-scale photoshoot, featuring a variety of personas:
- A fitness model
- An athlete
- A family
- A hunter
Social Media Launch and Branding
We managed and designed the brand’s social media presence, building brand strength and highlighting the benefits of the water.
Creation of advertising materials
RESULT
500 000
reach
+800
followers
100
publications
5%
ER