Comprehensive Branding for Karachinskaya Water
Karachinskaya
Karachinskaya is one of the largest mineral water producers in Russia, also known for its line of sweet carbonated drinks based on mineral water and its Assol drinking water.
Client website: Karachinskaya
PROJECT GOALS
The goal was to strengthen brand identity and recognition in order to enter the national Russian market.
SOLUTION & WORKSTREAMS
Production Report Video
Promo Website Development
We built a promotional website highlighting:
- The benefits of Karachinskaya water
- Brand positioning statements
- Company background
Content Creation
We conducted a large-scale photoshoot, featuring a variety of personas:
- A fitness model
- An athlete
- A family
- A hunter
Social Media Launch and Branding
We managed and designed the brand’s social media presence, building brand strength and highlighting the benefits of the water.
Creation of advertising materials
RESULT
500 000
reach
+800
followers
100
publications
5%
ER
A Single Visual and Verbal System
The work was run as one communication system rather than a list of separate deliverables. The production report video covers the production side of the brand, the photoshoot supplies imagery for every channel, the infographics and promo layouts turn the benefits of mineral water into a short, repeatable message, and the social media channels carry that message to the audience on an ongoing basis.
The brand owns three products — mineral water, a line of sweet carbonated drinks based on mineral water and Assol drinking water — so the messages had to hold for the whole range without losing the identity behind them.
Built for the National Market
The objective behind the project was to enter the national Russian market, and the set of materials was assembled around it. The promotional website carried the brand positioning statements and the company background alongside the benefits of the water. The social media presence, designed and managed by the agency, worked on brand strength. The advertising materials repackaged the same benefits into formats built for placement.
The photoshoot mixed personas — a fitness model, an athlete, a family and a hunter — so the water would not read as a product for one narrow audience.
