Sold 800 sq.m. of commercial space in 4 weeks.
Apartment hotel BonApart
The Bonaparte project is a complex of business-class serviced apartments located in the very center of Novosibirsk. It’s designed for those who appreciate an active lifestyle, high-quality service, and attention to detail.
Client website: BonApart
PROJECT GOALS
After the aparthotel was built and put into operation, the client had a new request: to sell approximately 800 sq.m. of commercial space—located on two floors of the building—within a very short timeframe.
SOLUTION
We created an informative presentation-style website that showcased the layout of the premises to potential investors in the format of a business model.
Users could see not only the advantages of the location and infrastructure but also a concrete business concept that could be implemented by purchasing the space.
In line with the client’s vision and the aparthotel’s concept, we selected specific business formats—namely a restaurant, fitness center, spa salon, and office—and created a dedicated page for each.
On these pages, visitors could explore how each business model would function in a real-world scenario.
After launching the website, we set up highly targeted contextual advertising campaigns.
RESULT
144
Creatives were developed for contextual ads within one month
> 100
Within two months, we generated nearly 100 verified leads, including preliminary reservations and transactions
2, 250 USD / 200,000 rubles
The total advertising spend for this project
Scope of work
The project combined a presentation website and highly targeted contextual advertising launched after it. The website worked as a tool for presenting the commercial offer, while the campaigns brought targeted visitors to it.
- Presentation website covering the 800 sq.m. of commercial space located on two floors of the building
- A separate page for each business format: a restaurant, a fitness center, a spa salon and an office
- Business-model content showing how every one of those formats works in a real-world scenario
- Advantages of the location and the infrastructure of the aparthotel built into the same presentation
- Highly targeted contextual advertising campaigns aimed at buyers of commercial space
- 144 creatives developed for those campaigns within one month
Sequence and figures
The website came first, and contextual advertising was set up after its launch. Creatives for the campaigns were ready within one month. Over two months the campaigns produced nearly 100 verified leads, including preliminary reservations and transactions. The total advertising spend for this project was 2,250 USD, or 200,000 rubles.
