Popularization of the NSUADА University Brand
NSUADА
Novosibirsk State University of Architecture, Design, and Arts is a federal state-funded institution of higher education.
Client website: NSUADA
PROJECT GOALS
The admissions committee approached us with a request to promote the university’s brand among high school graduates. The objective was to ensure enrollment in both preparatory courses and the main academic programs.
SOLUTION & SCOPE OF WORK
Website Development
A modern website was created featuring student case studies, simplified navigation, and vibrant descriptions of the offered professions.
Targeted and Contextual Advertising
RESULT
762
inquiries (calls, applications, messages via social media accounts)
> 300
qualified leads
How We Worked on the Project
We started with the admissions committee’s request: the goal was to support enrollment in both the preparatory courses and the main academic programs.
Alongside the website, we worked with paid traffic: targeted and contextual advertising brought high school graduates — the audience the admissions committee addressed — to the new website.
Project Stages
- Reviewed the request from the admissions committee and defined the goal: enrollment in the preparatory courses and in the main programs.
- Identified the audience for promotion — high school graduates.
- Prepared the website as the main platform for presenting the university and its fields of study.
- Launched targeted and contextual advertising aimed at that audience.
- Tracked inquiries across all channels: calls, applications, and messages via social media accounts.
- Kept qualified leads separate — inquiries that match the enrollment requirements.
What This Approach Delivers
The website and the advertising work as one system: it is clear where an inquiry came from and which channel produced a qualified lead. The admissions committee receives specific inquiries it can act on, not abstract awareness.
We check interim results against the original enrollment objective and adjust campaign settings when needed.
The website also keeps working on its own — as a showcase of the professions taught and of student case studies, serving both graduates who arrive from advertising and those who find the university through other channels.
