Over Half of the Apartments Sold Before Completion
Novie Snegiri
“Novie Snegiri” is a residential complex in Novosibirsk, appreciated for its clean environment, well-developed family infrastructure, and warm, welcoming atmosphere. The complex consists of 17-story buildings with a fitness and wellness center and a landscaped courtyard.
PROJECT GOALS
This new residential development required a comprehensive advertising campaign. We worked with the client from the foundation stage through to the full completion of the project.
The primary goal: Sell more than half of the apartments before the building was commissioned.
SOLUTION & KEY AREAS OF WORK
First, together with the client, we developed the brand’s concept, messaging, and visual identity. End-to-end analytics via Roistat was implemented from the start.
Then we moved on to execution.
Website Development
The site included: special offer pages, floor plans, project details, Information about the unique PostPayment program
Design Production
We prepared print materials including:
- Handouts
- Construction site signage
- Advertising creatives
- Banners
- Elevator posters
We also created digital creatives and banners for email campaigns.
SEO Optimization
We optimized the website for search engines (Yandex & Google), achieving strong rankings:
Yandex
- 47 out of 93 keywords ranked in the TOP 10
- 59 out of 93 keywords ranked in the TOP 30
- 16 out of 93 keywords ranked in the TOP 10
- 28 out of 93 keywords ranked in the TOP 30
Performance Advertising
We launched targeted and contextual ad campaigns to generate a steady stream of high-quality leads:
- 490 qualified leads per month from targeted ads
- 570 leads per month from contextual advertising
SMM (Social Media Marketing)
We developed the visual style for social media accounts and handled content management and moderation across two platforms:
- Odnoklassniki
- VKontakte
Game Development
For the unique apartment purchasing program in “Novie Snegiri,” we created illustrated characters and built the mechanics and structure of an online quest game. Participants explored the program’s benefits through gameplay.
We also designed and launched outdoor advertising and worked with listing platforms like Avito and Yula.
RESULT
50%
of apartments and storage units sold before completion
> 400
qualified leads per month
~ $3,300
Monthly advertising budget
